Brand strategy thatsets you apart.
Before the logo comes the thinking. We work out who you are for, why they should choose you over everyone else, and how to say it in a way people remember.
What we do
What is included.
Market positioning
Where you sit against competitors, and the space only you can own.
Brand architecture
How your company, products and sub-brands fit together.
Audience personas
Clear pictures of the people you sell to, what they want and what stops them.
Brand messaging
Your promise, tagline, tone of voice and key messages, written down.
Go-to-market story
The narrative for a launch, a new market or a rebrand.
Competitor review
What others in your space say and do, and the gaps they leave.
Try it
Find your position
Move the sliders to see where a brand sits and the kind of positioning line that fits it.
How it works
Clear steps, no surprises.
Workshop
A working session with you and your team about the business and its customers.
Research
We look at your market, competitors and customer conversations.
Strategy
A clear positioning, personas and messaging, presented and discussed.
Hand over
A brand strategy document your whole team and every agency can work from.
Questions
Straight answers.
Do I need strategy before a logo?
It helps a lot. A logo designed from a clear strategy is easier to choose and lasts longer.
How long does it take?
Usually a few weeks, depending on how much research is needed. We agree the plan before we start.
Is this only for big companies?
No. A small business gets the same thinking at a simpler scale.
What do I get at the end?
A written brand strategy with positioning, personas, messaging and tone of voice.
Goes well with
Related services.
Let’s talk about your project.
Send a message about your business. We reply the same working day.
Or pick a time for a 20-minute call. Times are in your time zone.